The Easy 10-Step SEO Audit & Checklist

The journey of a thousand optimizations typically begins with a single step – the SEO audit. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized.

The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month. I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. This guide shares the most important SEO key performance indicators agencies should track. Bring all of your clients digital marketing KPIs including PPC, SEO, Email, Social and more into one comprehensive platform to streamline and improve client reporting. Lumar, known previously as Deepcrawl, focuses on technical SEO, accessibility, and overall website health.

The #1 Organic Marketing Platform for SEO, Content Marketing, and Digital PR Professionals

“SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.” By combining AI’s pattern recognition abilities with the strategic insight of human experts, we can create audit systems that are more comprehensive and actionable than traditional approaches. I also recommend scheduling regular crawls in Ahrefs’ Site Audit.

To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research.

How to build internal links

Test across different devices and browsers to identify any variations in rendering. The technologies powering your site and digital marketing strategy can help your business make the most of SEO. That’s why our SEO checker looks at your server, plus your website’s technologies. These pieces of tech can range from essentials, like Google Analytics, to optional tools, like Facebook Pixel.

• The relationship between an SEO site audit and SEO reporting is that both work together to create comprehensive search optimization management.
• The score is based on a 100 point scale and uses different variables such as the amount of links you have to calculate the score.
• The best practices for optimizing core web vitals are given below.
• It is important to be equipped with the best SEO audit tools to elevate your strategy and drive lasting results.

Others generate content outlines, providing helpful starting points that still require editing and refinement. The true value lies in finding AI tools that offer insights beyond general trends. Free tools can effectively handle a significant portion of your SEO audit requirements. Google Search Console, for example, offers a wealth of data on your website’s Google search performance.

How to speed up your site:

It’s not powered by as much data as some of the bigger players like Semrush or Ahrefs, but if you’re looking for a simple, engaging way to learn SEO and improve your website, Morningscore is a great option. If you want downloadable reports on your metrics, you’ll have to upgrade to the (still reasonably priced) White Label tier, which also gives you access to white-label reporting in 15 languages. And with API access and BHS Links an embeddable tool, SEOptimer gives even small agencies and solo consultants access to an inclusive tool they can deploy for their own clients. Is the depth of reporting and functionality quite as robust as premium tools like Ahrefs or Semrush?

Geoff is a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe. A long-time friend of Sitebulb, Geoff has even spent some time as part of the team, which clearly explains why he loves (or hates?) doing SEO audits. We all know of instances where the actions from a single audit finding has resulted in an amazing uplift in rankings/traffic/sales. But audits present a ‘Catch 22’ of not knowing what’s there until you do the audit.

In most cases, it’s perfectly fine to have some low-quality links in your profile. Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty. Maybe you have lots of links from irrelevant directories or questionable foreign domains. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool.